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See how Swift Ride uses Geotab to run a smarter rental fleet
Watch the Swift Ride story and see how Geotab helped turn operational challenges into a scalable, technology-driven fleet model.
THE CHALLENGE
A great business model with an 18-month runway
Swift Ride started on a used-car lot in metro Atlanta, where founders Sani Abdullah and Faisal Naveed kept meeting rideshare and delivery drivers who couldn't rent a car because of their credit. So they built a subscription: a high-mileage vehicle, commercial insurance and maintenance in one weekly package.
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The demand was there. Getting paid wasn't. Drivers took cars on weekly invoices, and many simply stopped paying and kept the vehicle, what the rental industry calls theft by conversion.
Swift Ride went through three tracking providers in 18 months. None offered the open API or remote vehicle control the business needed to fix it.
Before Geotab and Can-Am
$200K
lost each year to theft by conversion
15%+
​of the fleet stolen at any given time
70–80%
​delinquency, costing $15,000 a month
25 of 30
cars on the road with a driver not paying
$5K+
spent replacing lost keys
THE SOLUTION
A rental fleet that runs itself
As Swift Ride's Geotab reseller and technology partner, Can-Am implemented Geotab Keyless and GO9 devices across the fleet and supported the team as they built their own app on the Geotab open API. The driver's phone became the key, and billing moved from weekly invoices to a daily subscription: miss a payment and a paywall appears; keep missing it and the car is disabled remotely.
Quick Results Section
Results at a glance:​
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​Fleet utilization increased from 70% to 95%
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Vehicle theft dropped from 15% of the fleet to zero
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Delinquency fell from 70% to under 10%
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Theft by conversion losses dropped 90%
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$90,000 saved annually through Geotab Roadside Assistance
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$5,000+ in key replacement costs eliminated through Geotab Keyless
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These results are from Geotab’s Swift Ride case study and PDF success story.
The Challenge
Running a high-mileage rental fleet without the right tools was putting Swift Ride at risk.
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Swift Ride serves gig-economy drivers who rely on vehicles for work through platforms like Uber, Lyft, DoorDash, and Amazon Flex. Their drivers often log 4,000 to 5,000 miles per month, which creates unique challenges around vehicle access, payment enforcement, maintenance, and theft prevention.
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Before Geotab, Swift Ride struggled with late payments, lost keys, manual handoffs, stolen vehicles, and limited visibility across its fleet.
The Solution
Geotab helped Swift Ride create a more automated rental operation.
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With Geotab Keyless, GO9 devices, and open API access, Swift Ride connected its mobile app directly to vehicle access and payment workflows. Drivers could verify their identity, pay, unlock the vehicle, and start driving without a physical key handoff.
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Can-Am Wireless, a Geotab reseller, supported Swift Ride as an implementation and strategic technology partner, helping match Swift Ride’s operational challenges with the right Geotab solutions.
Key Capabilities to Highlight
Geotab Keyless
Allowed Swift Ride to remove physical key handoffs and support 24/7 vehicle access.
Preventive Maintenance
Supported faster diagnostics and helped reduce downtime.
GO9 Vehicle Tracking
Provided visibility into vehicle location, diagnostics, mileage, and driver behavior.
Open API / SDK
Allowed Swift Ride to build a custom app that connected payment status with vehicle access.
Geofencing
Helped automate return-to-lot workflows and send alerts near state borders.
Roadside Assistance
Helped reduce towing-related costs.