Distracted Driving Isn’t Just Phones: What Fleet Data Actually Shows

When people hear “distracted driving,” phones usually get all the blame. And while mobile devices are absolutely a risk, fleets know the reality is more complex.

In day-to-day operations, distraction often comes from fatigue, rushing schedules, stress, or simply trying to do too much at once. These aren’t always visible in incident reports — but they often show up clearly in fleet data.

Distraction is often a pattern, not a moment

Most distracted driving incidents aren’t caused by a single bad decision. They’re usually the result of patterns building over time:

• Drivers pushing through long shifts

• Tight routes with no buffer

• Repeated interruptions from dispatch or traffic

• Pressure to stay on schedule at all costs

Left unchecked, these patterns increase risk — even among experienced drivers.

What fleet data reveals

Modern telematics platforms like Geotab help fleets spot distraction indicators early. These can include:

• Sudden or repeated harsh braking

• Inconsistent speed patterns

• Route deviations

• Changes in driving behavior at certain times of day

On their own, these data points don’t tell the whole story. But when reviewed consistently, they provide meaningful insight into where drivers may need support — not discipline.

Coaching works better than policing

At Can-Am Telematics, we consistently see better results when fleets use data as a coaching tool rather than a disciplinary one. When drivers understand that telematics exists to protect them — not watch them — trust improves, and so does safety.

The goal isn’t control. It’s awareness, communication, and prevention.

The takeaway

Distracted driving isn’t always obvious. Fleet data gives teams the opportunity to address risks early, support drivers better, and create safer outcomes for everyone on the road.

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