Staying Focused: Why "Do Not Disturb While Driving" Matters for Fleets
- Betty Rafallo
- 4 days ago
- 2 min read
On October 16, fleets across the country have an extra reason to talk about safety. It’s National Do Not Disturb While Driving Day, a reminder that staying focused on the road is one of the most important things a driver can do.
This awareness day, organized by the National Distracted Driving Coalition, pushes a simple but powerful message: phones and driving don’t mix. For fleets, that message carries even more weight.

Why Distraction Is a Fleet Problem
We’ve all seen it happen. A driver glances at a notification, checks a text, or answers a call while behind the wheel. For personal drivers, it’s risky. For professional fleets, it can be costly and even tragic.
Distracted driving contributes to thousands of crashes each year. Beyond the human cost, fleets also face downtime, insurance claims, and higher operational expenses. The most frustrating part? Many of these incidents are preventable.
Tools Fleets Can Use Today
The good news is there are practical steps fleets can take right now to reduce distraction:
Do Not Disturb modes: Many smartphones have built-in features that silence calls, texts, and notifications while driving. Encouraging drivers to use them is an easy win.
Telematics insights: Platforms like Geotab help managers track risky driving patterns such as harsh braking or swerving, which can indicate distraction. Acting on this data helps address issues early.
AI dashcams: Solutions like Surfsight and VuDrive can detect distracted behaviors, such as looking at a phone, and provide real-time alerts to drivers. This instant feedback keeps drivers aware and focused.
Building a Culture of Focus
Technology is powerful, but it works best when paired with a strong safety culture. Fleets that succeed in reducing distractions go beyond tools and create an environment where focus is valued. That means:
Talking about safety regularly in driver meetings.
Recognizing and rewarding distraction-free driving.
Leading by example. If managers prioritize safe driving, drivers are more likely to follow suit.
Bottom Line
National Do Not Disturb While Driving Day is more than a date on the calendar. It’s a chance for fleets to step back and ask: are we giving our drivers the tools and support they need to stay focused?
With a mix of awareness, smart technology, and a culture that puts safety first, fleets can reduce distractions, prevent accidents, and protect the people who keep everything moving.
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