Halfway Through 2025: How to Use Your Fleet Data to Finish Strong

As June rolls in, it's more than just a calendar checkpoint—it's your fleet’s halftime. Whether you're managing 10 vehicles or 500, now is the time to pause, analyze, and adjust. And thanks to tools like Geotab and Surfsight, the answers are in your data.

In this guide, we’ll break down how to use that data to set your fleet up for a successful second half of the year—with practical insights, examples, and a free worksheet to build your Q3/Q4 strategy.

Why Mid-Year Fleet Reviews Are Critical

Most fleets set annual goals around fuel spend, safety, uptime, and operational efficiency. But here’s the problem: many only review those numbers after the year ends—when it's too late to course-correct.

Mid-year reviews allow you to:

• Spot early trends before they become costly habits

• Refocus KPIs based on what the first half of the year taught you

• Re-engage your drivers with fresh training and accountability

This isn’t just a best practice—it’s a competitive advantage.

What Fleet Data Tells You (If You Know Where to Look)

1. Fuel Usage: The First Sign of Inefficiency

Fuel is one of your highest operating costs. With Geotab, you can:

• Compare fuel economy by vehicle and driver

• Identify routes with high idle or stop-start patterns

• Flag underperforming vehicles (e.g., 2 trucks doing the same job, but one uses 20% more fuel)

👉 Tip: Use Geotab’s Fuel Usage report to identify your top 5 most and least efficient vehicles.

2. Safety Scores: Risk Often Hides in the Data

Safety-related incidents usually follow patterns—like late braking, harsh turns, or speeding. Geotab’s driver behavior data, combined with Surfsight video, lets you:

• Score drivers objectively

• Coach with real examples from video footage

• Prevent costly accidents and insurance claims

👉 Tip: Identify your riskiest 10% of drivers and create a targeted Q3 coaching plan.

3. Utilization: Do You Really Need All Those Vehicles?

Idle vehicles = wasted capital. Underutilized ones lead to maintenance gaps and uneven wear.

Geotab’s utilization metrics help you:

• Optimize vehicle rotations

• Defer unnecessary capital expenditures

• Identify high-demand vs low-demand regions/routes

👉 Tip: Set a target minimum usage threshold (e.g., 60 hours/month) and review which assets fall below.

4. Maintenance: Reactive = Expensive

Breakdowns rarely happen “out of nowhere.” With Geotab engine diagnostics and maintenance alerts, you can:

• Schedule PMs based on real engine hours or odometer readings

• Avoid downtime that disrupts service delivery

• Sync alerts with platforms like Fleetio for smoother workflows

👉 Tip: Run a report on overdue maintenance tasks—prioritize resolution before peak summer months.

5. Idle Time: The Hidden Cost

Unnecessary idling wastes fuel, increases emissions, and puts wear on engines.

Geotab’s idle reports let you:

• Identify top idlers by driver/vehicle

• Set idle alerts to notify drivers in real time

• Save thousands annually by reducing waste

👉 Tip: Quantify the dollar value of idling and share it with your team—fuel savings can be a powerful motivator.

Final Thought: What You Don’t Measure, You Can’t Improve

Your fleet is generating valuable data every minute—on the road, in the yard, and behind the wheel. The most successful fleets don’t just collect it—they use it to make smarter decisions.

📈 Ready to finish 2025 stronger than you started?

Let Can-Am Telematics help you turn your data into real results.

For a personalized consultation on optimizing your fleet's performance, contact Can-Am Telematics.